BladeLogic - The Data Center Automation Company

BLADELOGIC SELECTED BY BETFAIR FOR AUTOMATED SERVER MANAGEMENT

World’s Leading Online Betting Exchange Automates Data Center Processes Using BladeLogic Operations Manager

Lexington, MA, September 5, 2006—BladeLogic, Inc., the leading provider of data center automation software, today announced that Betfair, the world’s leading online betting exchange, has selected BladeLogic’s award-winning software to automate its server management initiatives.

Betfair will initially use BladeLogic to automate the complex processes for building environments on its development and quality assurance servers, and the deployment of code across multiple platforms. In the past, both of these processes were done manually and required extensive staffing. Using BladeLogic’s automation capabilities, Betfair is now able to drastically reduce the amount of time allocated to servicing requests by the company’s release team, enabling that team to work on other strategic IT initiatives. Moving forward, Betfair will expand its use of BladeLogic to include server auditing and compliance, change and configuration control, and security and patch management.

“At the core of Betfair’s success is its use of cutting edge technology,” said Saranjit Soor, Head of Software Deployment, Betfair. “By using BladeLogic’s industry-leading solutions to manage complex release processes, our administrators will now be able to deploy code to the development and quality assurance server environments through automation. The same automation can also be used for staging and production. The use of BladeLogic will mitigate risk during the whole release cycle and ensure all environments are consistent and compliant to Betfair’s standards.”

“As an online exchange that processes 5 million transactions per day, it is critical that Betfair’s IT infrastructure be highly available and flexible,” said Luca Lazzaron, Vice President, EMEA, BladeLogic. “Through its selection of BladeLogic, Betfair now has an end-to-end solution that can automate all of its server management processes and guarantee that its server environment is always up and running. We are very excited to have Betfair as a customer and look forward to helping them to optimize their server infrastructure.”



About Betfair
Betfair is the world's leading online betting exchange, a concept it has pioneered. Driven by cutting-edge technology, Betfair enables punters to choose their own odds and bet against each other, even after an event has started. Betfair processes 5 million transactions a day and more than 300 bets a second.



About BladeLogic
BladeLogic is the leading provider of data center automation software with the largest installed base of Global 2000 and other leading customers, including such organizations as Capgemini, E*Trade, HSBC, Lockheed Martin, priceline.com, Putnam Investments, Time Warner, VeriSign, Virgin Mobile, and Walmart.com. BladeLogic Operations Manager™, the company’s award-winning suite of enterprise-class data center automation solutions, enables organizations of any size to achieve continuous configuration compliance across large-scale, distributed server and application environments, resulting in dramatically reduced data center operating costs, improved responsiveness, increased efficiencies, and enhanced security. BladeLogic is a privately held company headquartered in Lexington, Massachusetts, USA. For more information, please visit www.bladelogic.com.

Press Contact:
Tedd Rodman
BladeLogic
781-257-3560
trodman@bladelogic.com