BladeLogic - The Data Center Automation Company
November 1, 2007
Schooled in software entrepreneurship






THE JOB:

President, CEO and director, BladeLogic Inc.



THE ACCOMPLISHMENTS:
• Co-founded Applica Corp., one of the first venture backed application service providers
• Worked as a senior vice-president at Maynard-based Breakaway Solutions Inc,
• Co-founded BladeLogic Inc. in 2001; took the company public in July 2007

BY LLOYD GRAY
SPECIAL TO MASS HIGH TECH

As a youngster attending boarding school in the town of Windsor, just outside of London, Dev Ittycheria participated in numerous sports, including soccer, cricket and rugby. Tennis, though, was his passion and he hoped to play it in college.

    However, that plan met its demise when his parents strongly suggested that he focus on something they considered more practical
— becoming an engineer.

   That was many years ago, but the experience remains etched firmly in Ittycheria's memory: A fact that will undoubtedly be a source of glee for his own children later.

   "My parents meant well, but people do well in life when they are passionate about what they are doing," he said. "If my children show passion for something atypical, I will tell them to go for it."

   Fortunately for Ittycheria, he went on to discover another endeavor that he would become just as passionate about. He became an entrepreneur. Today, Ittycheria, 40, is president and CEO of BladeLogic Inc., a Lexington-based developer of data-center automation software. He co-founded the company six years ago with Vijay Manwani and Vance Loiselle, and together they took it public in July, pricing its initial public offering of 5
million shares of common stock at $17 per share. As of last week, the company's stock was trading around $29 per share, giving the company a value more than $700 million.

   In an interesting twist of fate, just five days after Ittycheria and team received their first round of funding, the 9/11 terrorist attacks took place, throwing the United States into chaos and significantly shrinking investor and customer prospects for companies in

• SOFTWARE •
"Like everyone else, we were shocked at what happened.
But we believed we had answers to (data center) problems that IT organizations needed to solve,
so we kept going"

need of funding — including BladeLogic.

   But they forged ahead, resolute in the belief they had a good business model.

   "Like everyone else, we were shocked at what happened. But we believed we had answers to (data center) problems that IT organizations needed to solve, so we kept going"

   Steve Walske, former chairman and CEO of Parametric Technology Corp. and a longtime mentor to Ittycheria, said he is not surprised at his success.
   "If I had to name one quality that best describes Dev, it is perseverance," said Walske. "He took BladeLogic from a four-person startup in 2001 to one of the most promising public software companies in the marketplace today, all the while dealing with tough economic conditions, a brutal competitive environment, demanding customers and impatient investors."

   Prior to Bladelogic, Ittycheria worked as a senior vice-president at Maynard-based Breakaway Solutions Inc., where he established the company's application service provider business. It was there that he got the inspiration for Bladelogic, he said.

   Earlier in his career, Ittycheria co-founded and ran Applica Corp., one of the first venture-backed application service providers.

   He also previously held senior positions in the data communications businesses of AT&T and Teleport Communications Group.

   Ittycheria is married and has two small children. He splits his time between Lexington and Warren, N.J., from where BladeLogic serves the metro New York City area. He has also previously lived in India, Canada, Africa and the United Kingdom. He earned an electrical engineering degree from Rutgers University in 1989.